This weekend I attended my first WordCamp, WordCamp San Francisco 2009. And here are the top 11 best things about the day’s events.
The Top 11 Best Things About WordCamp SF 2009
News&Views, WordPress…and I’m not a PC.
Pop CultureThis is a continuation, in a way, of my previous post entitled “But Microsoft doesn’t make PCs….”
Mac has responded beautifully to Microsoft’s latest condescending ad campaign where they pay folks to buy a PC and as these folks browse for the appropriate computer, at a big box store, they invariably have a dismissive comment to make about the Mac — the lonely single Macbook in the entire store it seems. They say things like, “Macs seem more about design than anything else.”
Building an emotional bond with your customers.
Advertising Rules, TipsRick Newman, in U.S. News & World Report, wrote a piece about Netflix’s Reed Hastings, “One CEO Who Gets It.”
Beyond Hastings’ proposal that anybody who earns over $1 million should be taxed at 50 percent, instead of having their salaries capped at $500,000, Newman identifies what Hastings apparently knows and what the Wall Street fatcats don’t, which is how vitally important it is for companies “to form an emotional bond” with their customers.
Using Facebook to promote your business.
Strategy, TipsYou may not know that you can create Facebook Pages for your business. Sure, you’ve probably seen Pages for various things, lots of them silly. However, that does not diminish the potential inherent in creating a Facebook Page for your business, whether you sell a product or service.
If you have a main website, you can use your Facebook Page to promote and drive traffic to it. As a more personal note, you can use your Profile to post items or Notes regarding your business, even the creation of your business’ new Facebook Page to let your friends know about it.
ABDF Postcard/Handout
Announcements, TipsAs a word-of-mouth marketing campaign for the non-profit The American-Batticaloa Development Fund, An Ad Guy has prepared this 4×6 postcard/handout.
This is the front of the new postcard/handout An Ad Guy designed for the ABDF.org