Postcards are a great medium. Their size and shape recalls that of a poster and they allow for more visual appeal because of that. If you subscribe to the notion that your advertising efforts should strive for the pin-up factor (the idea that someone might pin your ad to their cubicle), then postcards are a medium that you should seriously consider.
This weekend I attended my first WordCamp, WordCamp San Francisco 2009. And here are the top 11 best things about the day’s events.
The Albany Music Fund, has a new logo developed by An Ad Guy, coinciding with the development of their new website.
Eighteen years ago I came up with an ad layout for Torres wine while working at an ad agency that held the account. It was one of three concepts I developed that I felt really proud of—so much so that I’ve consistently shown the rough comp in my portfolio at practically every job interview since then.
Direct mail is a slice of the “direct response” pie and literally consists of communication pieces that are mailed directly to people considered to be part of an advertiser’s target audience.