Postcards are a great medium. Their size and shape recalls that of a poster and they allow for more visual appeal because of that. If you subscribe to the notion that your advertising efforts should strive for the pin-up factor (the idea that someone might pin your ad to their cubicle), then postcards are a medium that you should seriously consider.
As a word-of-mouth marketing campaign for the non-profit The American-Batticaloa Development Fund, An Ad Guy has prepared this 4×6 postcard/handout.
I think 2009 is going to be a great year for many. I think good things are going to happen.
I hope it’s great for you and yours and I hope we all can help make it greater for more and more people around the world.