As a word-of-mouth marketing campaign for the non-profit The American-Batticaloa Development Fund, An Ad Guy has prepared this 4×6 postcard/handout.
posters
Why Movie Marketing So Often Sucks! (updated)
Advertising Rules, Strategy, TipsMillions of dollars are spent each year producing and marketing movies. By some schools of thought, whatever the size of the production budget, the marketing budget should equal that. This is definitely true of bigger budget films above the $60 million level. So, a lot of money is spent by Hollywood trying to get people into theaters.