OnStartups.com’s “10 Things MBA Schools Won’t Teach You”

Advertising Rules, News&Views, Tips

This is a great list for anyone considering starting a business or running a business. 10 Things MBA Schools Won’t Teach You is the latest post on Dharmesh Shah’s site, OnStartups.com.

A blog for entrepreneurs.

A blog for entrepreneurs.


Building an emotional bond with your customers.

Advertising Rules, Tips

Rick Newman, in U.S. News & World Report, wrote a piece about Netflix’s Reed Hastings, “One CEO Who Gets It.”

Beyond Hastings’ proposal that anybody who earns over $1 million should be taxed at 50 percent, instead of having their salaries capped at $500,000, Newman identifies what Hastings apparently knows and what the Wall Street fatcats don’t, which is how vitally important it is for companies “to form an emotional bond” with their customers.


How Bad (Automobile) Marketing Ruins a Country’s Economy and How to Fix It

Advertising Rules

Or: How you can learn to be better at marketing from the mistakes of others.

In the wake of the US automobile manufacturers’ pleas for yet another bailout, a great marketing lesson can be learned. Three articles featured on the Huffington Post together create a very compelling picture for not only what is wrong, and what could be right, with Detroit but also for how critical marketing is, not only to the health of a business but to the health of the economy as a whole. Yet another case of “We’re all in the same boat.”


Why Movie Marketing So Often Sucks! (updated)

Advertising Rules, Strategy, Tips

Millions of dollars are spent each year producing and marketing movies. By some schools of thought, whatever the size of the production budget, the marketing budget should equal that. This is definitely true of bigger budget films above the $60 million level. So, a lot of money is spent by Hollywood trying to get people into theaters.