This category is a collection of ideas and guidelines that can help anyone become a better advertiser.
This is a great list for anyone considering starting a business or running a business. 10 Things MBA Schools Won’t Teach You is the latest post on Dharmesh Shah’s site, OnStartups.com.
A blog for entrepreneurs.
I stumbled upon this awesome series of commercials developed and produced by the Openhere ad agency and Microsoft’s Geert Desager for Microsoft Digital Advertising Solutions.
The first one in the series is called The Break Up and tells the story a couple breaking up. She, Consumer, is fed up with his, Advertiser’s, dismissive and self-centered ways.
Rick Newman, in U.S. News & World Report, wrote a piece about Netflix’s Reed Hastings, “One CEO Who Gets It.”
Beyond Hastings’ proposal that anybody who earns over $1 million should be taxed at 50 percent, instead of having their salaries capped at $500,000, Newman identifies what Hastings apparently knows and what the Wall Street fatcats don’t, which is how vitally important it is for companies “to form an emotional bond” with their customers.
In the wake of the US automobile manufacturers’ pleas for yet another bailout, a great marketing lesson can be learned. Three articles featured on the Huffington Post together create a very compelling picture for not only what is wrong, and what could be right, with Detroit but also for how critical marketing is, not only to the health of a business but to the health of the economy as a whole. Yet another case of “We’re all in the same boat.”
Millions of dollars are spent each year producing and marketing movies. By some schools of thought, whatever the size of the production budget, the marketing budget should equal that. This is definitely true of bigger budget films above the $60 million level. So, a lot of money is spent by Hollywood trying to get people into theaters.