This is a great list for anyone considering starting a business or running a business. 10 Things MBA Schools Won’t Teach You is the latest post on Dharmesh Shah’s site, OnStartups.com.
recession
Building an emotional bond with your customers.
Advertising Rules, TipsRick Newman, in U.S. News & World Report, wrote a piece about Netflix’s Reed Hastings, “One CEO Who Gets It.”
Beyond Hastings’ proposal that anybody who earns over $1 million should be taxed at 50 percent, instead of having their salaries capped at $500,000, Newman identifies what Hastings apparently knows and what the Wall Street fatcats don’t, which is how vitally important it is for companies “to form an emotional bond” with their customers.
How Bad (Automobile) Marketing Ruins a Country’s Economy and How to Fix It
Advertising RulesOr: How you can learn to be better at marketing from the mistakes of others.
In the wake of the US automobile manufacturers’ pleas for yet another bailout, a great marketing lesson can be learned. Three articles featured on the Huffington Post together create a very compelling picture for not only what is wrong, and what could be right, with Detroit but also for how critical marketing is, not only to the health of a business but to the health of the economy as a whole. Yet another case of “We’re all in the same boat.”