Building an emotional bond with your customers.

Advertising Rules, Tips

Rick Newman, in U.S. News & World Report, wrote a piece about Netflix’s Reed Hastings, “One CEO Who Gets It.”

Beyond Hastings’ proposal that anybody who earns over $1 million should be taxed at 50 percent, instead of having their salaries capped at $500,000, Newman identifies what Hastings apparently knows and what the Wall Street fatcats don’t, which is how vitally important it is for companies “to form an emotional bond” with their customers.