Postcard Design

Announcements, Portfolio, Postcards

Lead-generation postcard for Heliographica Press

Postcards are a great medium. Their size and shape recalls that of a poster and they allow for more visual appeal because of that. If you subscribe to the notion that your advertising efforts should strive for the pin-up factor (the idea that someone might pin your ad to their cubicle), then postcards are a medium that you should seriously consider.


The Top 11 Best Things About WordCamp SF 2009

News&Views, WordPress

This weekend I attended my first WordCamp, WordCamp San Francisco 2009. And here are the top 11 best things about the day’s events.


…and I’m not a PC.

Pop Culture

This is a continuation, in a way, of my previous post entitled “But Microsoft doesn’t make PCs….”

Mac has responded beautifully to Microsoft’s latest condescending ad campaign where they pay folks to buy a PC and as these folks browse for the appropriate computer, at a big box store, they invariably have a dismissive comment to make about the Mac — the lonely single Macbook in the entire store it seems. They say things like, “Macs seem more about design than anything else.”


Using Facebook to promote your business.

Strategy, Tips

You may not know that you can create Facebook Pages for your business. Sure, you’ve probably seen Pages for various things, lots of them silly. However, that does not diminish the potential inherent in creating a Facebook Page for your business, whether you sell a product or service.

find_us_on_facebook_badgeIf you have a main website, you can use your Facebook Page to promote and drive traffic to it. As a more personal note, you can use your Profile to post items or Notes regarding your business, even the creation of your business’ new Facebook Page to let your friends know about it.


How Bad (Automobile) Marketing Ruins a Country’s Economy and How to Fix It

Advertising Rules

Or: How you can learn to be better at marketing from the mistakes of others.

In the wake of the US automobile manufacturers’ pleas for yet another bailout, a great marketing lesson can be learned. Three articles featured on the Huffington Post together create a very compelling picture for not only what is wrong, and what could be right, with Detroit but also for how critical marketing is, not only to the health of a business but to the health of the economy as a whole. Yet another case of “We’re all in the same boat.”