An Old Layout

Portfolio

Eighteen years ago I came up with an ad layout for Torres wine while working at an ad agency that held the account. It was one of three concepts I developed that I felt really proud of—so much so that I’ve consistently shown the rough comp in my portfolio at practically every job interview since then.

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Top 5 Ad Mistakes…and the Ways to Fix Them.

Advertising Rules

1. Talking about what you’re interested in instead of what your customers are interested in.

Your services or products may be the best thing since sliced bread. But, if you don’t stop to check if your potential customer is interested you’ll only be imposing your message on them instead of being persuasive, kind of like annoying uncle Joey does in a cocktail party.

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