As a word-of-mouth marketing campaign for the non-profit The American-Batticaloa Development Fund, An Ad Guy has prepared this 4×6 postcard/handout.
The ABDF.org is a wonderful and small non-profit that seeks donations for projects costing no more than $1,500. These donations, as this postcard shows, pay for simple projects with immediate benefits, such as installation of a hand-pump well in a single-family residence.
This campaign consisted of this postcard, a Facebook Page, and the home website, driving donations to each of the projects the ABDF was working on, allowing donors to contribute directly to specific projects or the general fund.