OnStartups.com’s “10 Things MBA Schools Won’t Teach You”

Advertising Rules, News&Views, Tips

This is a great list for anyone considering starting a business or running a business. 10 Things MBA Schools Won’t Teach You is the latest post on Dharmesh Shah’s site, OnStartups.com.

A blog for entrepreneurs.

A blog for entrepreneurs.

Share

The Top 11 Best Things About WordCamp SF 2009

News&Views, WordPress

This weekend I attended my first WordCamp, WordCamp San Francisco 2009. And here are the top 11 best things about the day’s events.

Share

Building an emotional bond with your customers.

Advertising Rules, Tips

Rick Newman, in U.S. News & World Report, wrote a piece about Netflix’s Reed Hastings, “One CEO Who Gets It.”

Beyond Hastings’ proposal that anybody who earns over $1 million should be taxed at 50 percent, instead of having their salaries capped at $500,000, Newman identifies what Hastings apparently knows and what the Wall Street fatcats don’t, which is how vitally important it is for companies “to form an emotional bond” with their customers.

Share

Using Facebook to promote your business.

Strategy, Tips

You may not know that you can create Facebook Pages for your business. Sure, you’ve probably seen Pages for various things, lots of them silly. However, that does not diminish the potential inherent in creating a Facebook Page for your business, whether you sell a product or service.

find_us_on_facebook_badgeIf you have a main website, you can use your Facebook Page to promote and drive traffic to it. As a more personal note, you can use your Profile to post items or Notes regarding your business, even the creation of your business’ new Facebook Page to let your friends know about it.

Share

An Old Layout

Portfolio

Eighteen years ago I came up with an ad layout for Torres wine while working at an ad agency that held the account. It was one of three concepts I developed that I felt really proud of—so much so that I’ve consistently shown the rough comp in my portfolio at practically every job interview since then.

Share