Lee LeFever from Common Craft has created yet another insightful, understandable and entertaining video about RSS feeds and why you should care. Check it out.
A Great Video on RSS and Why You Should Care
TipsTips
This category is a collection of tips on how to get things done and where to find good resources.
Building an emotional bond with your customers.
Advertising Rules, TipsRick Newman, in U.S. News & World Report, wrote a piece about Netflix’s Reed Hastings, “One CEO Who Gets It.”
Beyond Hastings’ proposal that anybody who earns over $1 million should be taxed at 50 percent, instead of having their salaries capped at $500,000, Newman identifies what Hastings apparently knows and what the Wall Street fatcats don’t, which is how vitally important it is for companies “to form an emotional bond” with their customers.
Using Facebook to promote your business.
Strategy, TipsYou may not know that you can create Facebook Pages for your business. Sure, you’ve probably seen Pages for various things, lots of them silly. However, that does not diminish the potential inherent in creating a Facebook Page for your business, whether you sell a product or service.
If you have a main website, you can use your Facebook Page to promote and drive traffic to it. As a more personal note, you can use your Profile to post items or Notes regarding your business, even the creation of your business’ new Facebook Page to let your friends know about it.
ABDF Postcard/Handout
Announcements, TipsAs a word-of-mouth marketing campaign for the non-profit The American-Batticaloa Development Fund, An Ad Guy has prepared this 4×6 postcard/handout.
This is the front of the new postcard/handout An Ad Guy designed for the ABDF.org
WordPress: What is it? How do you use it? Why?
Tips, Updated, WordPressIf you have a business, for profit or non-profit, and want to have an online presence, you’ll need to have a website. That’s where things get complicated very quickly.
WordPress to the rescue. There are other options out there but WordPress is a very good one and has been in use for several years by large and small endeavors. So, it’s tested.