WordPress: What is it? How do you use it? Why?

Tips, Updated, WordPress

If you have a business, for profit or non-profit, and want to have an online presence, you’ll need to have a website. That’s where things get complicated very quickly.

WordPress to the rescue. There are other options out there but WordPress is a very good one and has been in use for several years by large and small endeavors. So, it’s tested.


But Microsoft doesn’t make PCs…(updated)

Pop Culture, Strategy, Updated

You’ve seen the new Crispin, Porter + Bogusky campaign for Microsoft, first the Bill Gates/Jerry Seinfeld roadshow followed by the supposed next phase of the plan, the cavalcade of real people and celebrities claiming to be “a PC.”
Can this dude make Microsoft Cool?This first came to my attention with the cover of Fast Company’s June 2008 issue that pretty clearly asks if CPB’s Alex Bogusky can make Microsoft cool. While the article itself quotes Andrew Keller, one of CPB’s co-executive creative directors saying “To try to be cool is to not be cool,” the resulting campaign does just that.


Logo Design – (Updated)

Corporate Identity/Logo Design, Portfolio, Tips, Updated

What to Look for In Your Next Logo or Corporate Identity Design

You are a business

You are looking for something of which you can be proud. Something that clearly and completely communicates what your business does and stands for. Or you want a logo that will make you money.