“Management is doing things right;
leadership is doing the right things.”
—Peter Drucker
Business plans are the blueprints for a business. There are a handful of basic elements that go into a business plan:
Business Plans
Services, Strategy
Strategy
Planning
Services, Strategy
Marketing Plans
When a business has identified the value of its product, the wants and desires of its customer and the key communication it needs to make to that customer to convert them, that is a marketing plan.
Branding
Services, Strategy
The next step is not simply making your product available to your customer, through sales channels, venues, retailers and markets. That is just expecting the product to sell itself and unless it’s water, hot cheese, or chocolate, that’s not going to happen.
Strategy
Services, Strategy“Management is doing things right;
leadership is doing the right things.”
—Peter Drucker
Every business needs to figure out how to get its product to its consumer and every business needs to plan for its success. That’s strategy.
“The Break Up”
Advertising Rules, News&Views, Strategy, TipsI stumbled upon this awesome series of commercials developed and produced by the Openhere ad agency and Microsoft’s Geert Desager for Microsoft Digital Advertising Solutions.
The first one in the series is called The Break Up and tells the story a couple breaking up. She, Consumer, is fed up with his, Advertiser’s, dismissive and self-centered ways.