“Management is doing things right;
leadership is doing the right things.”
—Peter Drucker
Every business needs to figure out how to get its product to its consumer and every business needs to plan for its success. That’s strategy.
The most important rule for good copy is brevity.
Visit the Design page to read more about the challenges presented by this campaign.
I have written over 25 screenplays; 13 of those are feature-length scripts I consider to be finished and market worthy. Three of my screenplays made it to the semi-finals in two different screenwriting contests:
While I began my professional career as an art director and I’ve always considered myself a visual artist, for almost as long I’ve been fascinated with storytelling and writing. I believe that cultivating and improving creative writing skills makes all of one’s writing better.
To paraphrase Howard Gossage, “Copy is like twine. Use only enough to wrap the package. No more and no less.”
If you want your business writing to be clear, compelling and persuasive, An Ad Guy is at your service.
No one says, “Give me another boring business plan to read.”
I originally wrote this script to use in New York at the NYU Summer Film Intensive I attended in 1994. It was not chosen as one of the final projects for the course, so I kept it under my hat until I had enough money to shoot it myself. It was written without knowing what kind of locations, interiors or exteriors, I would have access to in New York. So, in a sense, the script was sort of modular while still providing a dramatic drive and structure.