To paraphrase Howard Gossage, “Copy is like twine. Use only enough to wrap the package. No more and no less.”

If you want your business writing to be clear, compelling and persuasive, An Ad Guy is at your service.

No one says, “Give me another boring business plan to read.”

An Ad Guy works with businesses to clarify

• Who are you talking to?
• What are you saying?
• How can that message be clearer/more compelling?