Copywriting, Portfolio

To paraphrase Howard Gossage, “Copy is like twine. Use only enough to wrap the package. No more and no less.”

If you want your business writing to be clear, compelling and persuasive, An Ad Guy is at your service.

No one says, “Give me another boring business plan to read.”

An Ad Guy works with businesses to clarify

  • Who are you talking to?
  • What are you saying?
  • How can that message be clearer/more compelling?

Business Writing Experience

  • Business Plans

    • Improv Slam
    • “Mysterious Ways” — A documentary about
      The Sisters of Perpetual Indulgence
    • “Seeking…” — Feature film
  • Branding Campaigns

    • Pfizer – Viagra
    • Singapore Broadcasting Authority
    • Pacific Bell
    • Chi Pants
    • iProperty.com
  • Marketing Plans

    • LegalGroundsSF.com
    • David Fischer Studio
    • Lucia Comnes (consulting)