Advertising is not about selling. Advertising is the process of creating communication pieces that persuade a target audience to have a new understanding and appreciation for a product, service, company or cause.
These are the services An Ad Guy offers. By taking a more practical approach to your marketing/advertising needs, An Ad Guy can cover just what you need at the moment or all of your needs.
When a business has identified the value of its product, the wants and desires of its customer and the key communication it needs to make to that customer to convert them, that is a marketing plan.
The next step is not simply making your product available to your customer, through sales channels, venues, retailers and markets. That is just expecting the product to sell itself and unless it’s water, hot cheese, or chocolate, that’s not going to happen.