The most important rule for good copy is brevity.

Barra Financial Software

Visit the Design page to read more about the challenges presented by this campaign.

I have written over 25 screenplays; 13 of those are feature-length scripts I consider to be finished and market worthy. Three of my screenplays made it to the semi-finals in two different screenwriting contests:

• HOME OF THE BRAVE placed in The Don and Gee Nicholl Fellowships in Screenwriting, which is sponsored by The Academy of Motion Picture Arts and Sciences,
• LATENT IMAGE placed in the Austin Heart of Film Screenwriting Conference and Film Festival’s contest,
• CONTROL HOME, which I co-wrote with my friend Daniel Merritt, also placed in the semifinals in Austin.

While I began my professional career as an art director and I’ve always considered myself a visual artist, for almost as long I’ve been fascinated with storytelling and writing. I believe that cultivating and improving creative writing skills makes all of one’s writing better.

To paraphrase Howard Gossage, “Copy is like twine. Use only enough to wrap the package. No more and no less.”

If you want your business writing to be clear, compelling and persuasive, An Ad Guy is at your service.

No one says, “Give me another boring business plan to read.”