Melton Cartes

Art Director • Graphic Designer • Copywriter • Creative Director

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Author: Melton Cartes

Advertising Development and Graphic Design

Advertising, Graphic Design, Portfolio, Services

Advertising is not about selling. Advertising is the process of creating communication pieces that persuade a target audience to have a new understanding and appreciation for a product, service, company or cause.

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February 15, 2010January 23, 2015 Melton Cartes

Services

Services

These are the services An Ad Guy offers. By taking a more practical approach to your marketing/advertising needs, An Ad Guy can cover just what you need at the moment or all of your needs.

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February 15, 2010January 23, 2015 Melton Cartes

Business Plans

Services, Strategy

“Management is doing things right;
leadership is doing the right things.”
  —Peter Drucker

Business plans are the blueprints for a business. There are a handful of basic elements that go into a business plan:

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February 15, 2010January 23, 2015 Melton Cartes

Planning

Services, Strategy

Marketing Plans

When a business has identified the value of its product, the wants and desires of its customer and the key communication it needs to make to that customer to convert them, that is a marketing plan.

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February 15, 2010January 23, 2015 Melton Cartes

Branding

Services, Strategy
A sampling of previous logo projects

The next step is not simply making your product available to your customer, through sales channels, venues, retailers and markets. That is just expecting the product to sell itself and unless it’s water, hot cheese, or chocolate, that’s not going to happen.

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February 15, 2010January 23, 2015 Melton Cartes

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