Marketing Plans

When a business has identified the value of its product, the wants and desires of its customer and the key communication it needs to make to that customer to convert them, that is a marketing plan.

The next step is not simply making your product available to your customer, through sales channels, venues, retailers and markets. That is just expecting the product to sell itself and unless it’s water, hot cheese, or chocolate, that’s not going to happen.

“Management is doing things right;
leadership is doing the right things.”
  —Peter Drucker

Every business needs to figure out how to get its product to its consumer and every business needs to plan for its success. That’s strategy.