Postcards are a great medium. Their size and shape recalls that of a poster and they allow for more visual appeal because of that. If you subscribe to the notion that your advertising efforts should strive for the pin-up factor (the idea that someone might pin your ad to their cubicle), then postcards are a medium that you should seriously consider.
Variety in Postcard Design
These postcards are a nice sampling of the design variety available through AnAdGuy.
A Postcard Campaign
These postcards were designed as part of a unified campaign advertising an art exhibit.
More than a business card, less than a poster…
Variations On a Theme
These postcards, for a play that had a different cast from week to week, show variations on a theme.
Unfortunately, too many postcards fall into the “club flyer” category and tend to be too busy, gaudy and unclear in their messaging. This is purely a layout design problem and can be avoided if you hire qualified professionals, such as AnAdGuy.
Whether you’re using postcards as one-offs or as collateral to a larger campaign effort, this medium has a lot going for it when handled properly.
Dynamic Effects in Print
These are two postcard designs that play with three dimensional effects.
The first is the front and back side of a postcard I designed for an improv singing competition for which I designed a logo and other marketing materials. The design uses an effect that I frequently like to incorporate in designs if appropriate. The effect is that the front of the postcard layout seems to be seen in reverse through the back of the postcard, as if the paper were slightly transparent. The trick is simply to print a ghosted or faded and flopped version of the design, that is on the front, behind the fully opaque artwork that is seen on the back. It adds a sense of 3-dimensions and tends to be more fun than just putting more information on the back of a layout.
As shown above, the ABDF.org postcard does a similar thing, but this time it uses one element, the snapshot or photo as if it were real and flips it over to serve an additional purpose. The effect is one of looking at an actual photograph lying on a tabletop.
