An Ad Guy is a problem solver.
I am Melton Cartes, the chief Ad Guy, and I created this virtual ad agency as a way of delivering top-notch advertising talent directly to businesses that want it without the overhead that traditional agencies pass onto their clients.
An Ad Guy is committed to increasing your business by helping you communicate more persuasively with your audience through the development and focus of your business’ key message.
The Golden Age
The term An Ad Guy is a throwback to the golden age of advertising, referring to guys like Bill Bernbach (the famous Volkswagen “Think Small” campaign), Howard Gossage (The Fina “Pink Air” and the Whiskey Distillers of Ireland campaigns) Saul Bass (the “Psycho” shower sequence and the Kleenex logo, to name a very few of his accomplishments) and Marget Larsen (SF’s Parisian Bread logo).
These men and women each applied common sense and the fun notion of speaking to real people with their work, instead of at them, and rather than simply seeing demographics, tactics and dollar signs.
I’m an ad guy.
Birth of this Ad Guy…
I began my career in advertising at a small high-tech agency as an art director with a strength in graphic design. As the joke goes, I’m one of the few art directors who can actually draw.
Since then, I’ve added copywriting to my toolkit and due to the demands of being an ad guy (an art director or copywriter) my strategic skills grew and have served me in the position of creative director several times.
Just Add Water…
Businesses face all sorts of challenges that come in all sizes. As a virtual ad agency, An Ad Guy is capable of adapting to the scale of the need by pulling in additional resources as needed or using only what’s needed. Since most projects are either conceptual or executional, most of those can be handled by me. But if a project requires more, additional resources can easily be applied to the task.
Take for example producing a TV commercial. I draw your attention to the low-budget TV spot in the Production section of this site. As far as production values are concerned, this spot was modest and that’s a big factor in making it a low-budget production. But if the client wants and can afford a more complex production, say something with multiple actors, a set and props, or an outdoor shoot involving more activity, a larger production would have to be set up. An Ad Guy has several industry contacts that we could call upon in such a case.
So, if you’re looking for your next postcard or your next national TV campaign, consider applying advertising talent directly where needed. Use An Ad Guy.